'YOUR PUBLISHER QUESTIONS...ANSWERED!"
Who needs a deal anyway?
By: Jimi Heath Whitelaw
Since I started this website, I have been inundated with questions
regarding publishing companies... so I thought I would
take the time to answer some of the questions I have seen over and over
in my inbox. ;-)Question:
"Jimi, I don't understand why you want a staff writing deal. I thought
the way it worked is you have a song that is really great, you take it
to a publisher, they sign the song and take a cut of the royalties.
Then you just take your next song to the same or another publisher and
so on and so forth?"
Answer:
So glad you asked! What you are talking about is called a "single song
contract". Sometimes (rarely) a publisher will hear a song that they
think is unbelievable and sign it to what is referred to as a single
song contract. That means that they will be representing and pitching
that ONE song of yours. Typically, they do this because they don't want
to invest the money in you on a staff writing deal because they don't
think the rest of your catalogue is strong. In other words, you aren't
CONSISTENTLY writing great material (yet). On the other hand, sometimes
your song may fit a NICHE in their catalogue they are looking to fill.
The downside to single song contracts is that in MOST cases, your song
will not be as high of a priority to pitch as the songs that are being
written by that publisher's staff writers. Which moves us along to the
first part of the question, why do I want a staff writing deal.
Let's talk about WHAT a staff writing or publishing deal means?
Think of it this way. Let's say you were an actor and you wanted to
audition for the likes of oh, let's just say,...Steven Spielberg. Would
you just start calling random people in Hollywood trying to get the hook
up? Of course not. You would try to employ the help of an agent. That
agent would give you advice on your work, invest money in improving you
(maybe teeth whitening and hair plugs) they would set you up for
auditions with the right people and try to get you work. In many
respects, a publisher to a songwriter is the same as an agent to an
actor.
Here's how it works: (typically)
-A publisher will sign you as a staff writer under a contract that
states you will write songs exclusively for their company.
-You keep 100% of your writers share and the publisher and you will
decide before signing the contract how the publishing monies will be
divided. Usually, if you are a writer with no cuts, you will have to
give up 100% of your publishing monies. *Remember, once you've
established yourself as a commodity, you can renegotiate your terms
after your contract is up fo renewal.
-So that you don't starve, the publisher will usually offer up some type
of "draw". A "draw" is money that you can stipend from your publisher
on a monthly basis (usually under 20k a year for a new writer). This
isn't a salary however. You see that money they are giving you to live
on has to be paid back to them when you get a cut. Basically, they keep
a ledger of every cent they spend on you. Once you get a cut and it
starts making publishing money, they pay themselves back on the money
they invested in you (your draw plus demos). In other words its a
recoupable salary. It will keep you in the "red" until its paid back.
Its like a loan with no interest. Get where I'm going here? But
virtually every writer on a deal in town takes a draw, its just part of
doing business in the business.
-The publisher will set you up with co-writes you probably could
never get on your own. First you'll be writing with some of the veteran
writers they have on staff (this helps bring your writing up a level and
makes your songs more cutable). Then they will set you up on co-writes
with writers who are on deals with other publishers. Why, you ask?
Think about it. Say I am a writer on ABC Publishing and you are a
writer on 123 Publishing. We write a song together. Guess what? Now
there are TWO publishers with TWO song pluggers out there pitching our
song. By you and I co-writing a song, we've just doubled our chances of
getting it cut. Pretty cool huh?
Question:
"Jimi, I don't like to co-write, can't a publisher sign me and just let
me write by myself?"
Answer:
While there are a FEW writers that do not co-write that have found
success here, it is definitely the exception. Reason being is the
scenario I gave above, the more co-writing you do, the better your
chances for getting a song cut by a major label artist.
Question:
I only write lyrics. Can I get a staff deal?
Answer:
Lyrics are only HALF of a song. There are some (very few) writers on
staff deals here in Nashville that write lyrics only. But ALL of them
co-write with melody writers to create complete songs. You absolutely
HAVE to have complete songs in order to even take a publisher meeting,
much less get a deal.
Write a hit!
Jimi
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